The advertising agency had already started developing a “mascot” character for AppsFlyer. And then, one day when they were showing their concept art, Ziv (an actual human who works for AppsFlyer) walked by, and some perceptive individual pointed out that the concept art looked a lot like Ziv.
Ziv, as a character and mascot, is used extensively in AppsFlyer marketing and communication. We suggested making a bobblehead, and everyone was enthusiastic about that right away.
The Ziv bobbleheads will be used as an on-boarding gift for new clients, with their account manager’s info displayed on the business card.
The photo of the two Ziv’s together might be the best thing ever.